Carolina Business Equipment to rebrand as Novatech
November 26, 2024
Earlier this month, Novatech announced that Carolina Business Equipment (CBE), which joined the Novatech family in July 2023, will complete the transition to operate fully under the Novatech brand.
CBE will officially be marketed as Novatech. While the name change becomes official on 1 November, customers will start to see changes roll out over the next few weeks. These include website updates, building signage, and communications. Users can expect to be redirected to Novatech’s online presence when visiting the CBE website. This is part of the seamless transition that will not disrupt the familiar relationships and services customers have relied on for years.
“Over the last year, we’ve taken the time to carefully analyse best practices across both organisations,” said Dan Cooper, CEO of Novatech. “By fully bringing CBE into the Novatech brand, we’re creating more efficiencies and synergies across the board. This ensures that our customers benefit from a more streamlined, supported, and technologically advanced experience. It’s a win for both employees and customers.”
Novatech says the transition will enhance customer support capabilities without changing the relationships or service quality CBE customers have grown accustomed to. Through the integration with Novatech, CBE teams will have access to advanced technologies and broader resources that ensure continued, if not greater, levels of service. This includes Novatech’s comprehensive Managed Office solutions, spanning Managed IT Services, print, cloud, and cybersecurity, adding more depth to CBE’s already impressive portfolio.
“We are excited to bring the CBE team fully under the Novatech brand,” said Jim Haney, Vice President of Marketing at Novatech. “Their legacy of exceptional service and regional expertise is something we greatly respect. By unifying under one brand, we’re able to amplify that service with even more resources and tools to continue delivering outstanding results for customers. CBE’s branding has always been strong, and we’re proud to build on that with Novatech’s nationwide footprint and industry-leading solutions.”
One significant enhancement CBE customers will now enjoy is access to NovaVision, Novatech’s online customer portal, which provides 24/7 online access to place and track service calls, submit meter readings, order toner and supplies, and pay bills.
John Eckstrom reflected on the transition, saying, “When we joined forces with Novatech in 2023, it was with the commitment to maintaining the level of care and attention our customers expect. Over time, we saw the incredible value that Novatech’s solutions bring to the table. This rebrand allows us to offer advanced technologies and redundancies that strengthen our service and sales capabilities, not just in our local markets but across an ever-expanding reach. I’m confident this next step will further elevate the customer experience.”
Categories : Around the Industry
Tags : Business CBE Customer Service Enhancements Integration NovaTech
