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Canon’s African sustainability

December 13, 2016

The OEM is celebrating its second year of its Miraisha sustainability in Africa.

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Canon’s Miraisha programme has been running since 2014 and has trained over 2,500 participant in that time. The programme runs closely with Canon Central and North Africa and aims to “promote job opportunities in Africa by offering workshops to photographers, videographers, film-makers and print business owners” said a press release.

The name of the programme has been derived from two languages, Mirai, meaning future in Japanese and Maisha, meaning livelihood in Swahili and “Initiatives range from fashion and street photography classes to filmmaking workshops and print training for SMEs”.

So far the programme includes the Ghanaian Professional Print Excellence programme, the Photography workshops with Gary Knight held in Kenya and Nigeria, the Film and Photography Excellence programme in partnership with Kenyatta University and the Film and Photography Excellence programme in partnership with Canon and the National Film and TV Institute(NAFTI), Ghana NAFTI which has agree to a three year partnership.

Stuart Poore, Director of Sustainability at Canon Europe commented: “The Miraisha programme truly embodies our corporate philosophy of Kyosei: living and working together for the common good. In just two years, it has already achieved impressive results and had a major impact on the lives and businesses of participants – more than 140 photographers have received work with a paid commission and more than 20 have received awards and recognition for their work.

“Print shop owners have also benefited, for example, one has won a contract from a large African Bank, citing the training from Canon being a winning factor for them. We are absolutely dedicated to the Miraisha programme and look forward to carrying out many more seminars, workshops, training and mentorships in the future.”

 

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