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Canon U.S.A. committed to reforestation

October 24, 2017

This week Canon U.S.A. Inc., revealed its ongoing commitment to the environment by reaching its 2017 goal of distributing and planting 50, 000 trees.

The company works in conjunction with the Arbor Day Foundation “Replanting Our Forests” program and, to date, has “contributed to the planning and distributing of more than 460, 000 trees” since it first became affiliated with the program in 2009.

This year the company managed to reach its 2017 target of planting 50, 000 trees by distributing and planting one tree for every eligible imageRUNNER ADVANCE multifunction device sold from the starting date of 1 April 2017.

The imageRUNNER ADVANCE series were designed to decrease impact on the environment and feature “efficient fixing technologies and toner that requires little heat for fusing”; in addition, they help with low-energy consumption and the minimisation of waste.

“Environmental sustainability and community engagement are two supporting pillars of Canon,” commented Toyotsugu Kuwamura, executive vice president and general manager, Business Imaging Solutions Group, Canon U.S.A., Inc. “Arbor Day Foundation’s mission mirrors our Kyosei philosophy and our pledge to make a difference in the community and help care for the environment.”

According to Canon’s press release, the Arbor Day Foundation’s global reforestation initiatives aim to rebuild forest areas that are in desperate need of regrowth. This year, active U.S.-based replanting efforts are taking place in 35 forests across 23 states. Canon’s support helps contribute to the distribution and planting of trees on Tate’s Hell State Forest in Florida as part of their landscape management to counter-act the effects of powerful rain storms. The company’s reforestation efforts have alos benefited the Webb Tract, an impaired watershed in Illinois.

“Canon’s corporate support is incredibly beneficial to our ‘Replanting Our Forests’ program, and we thank the company for their ongoing support and dedication to our cause,” explained Dan Lambe, president, Arbor Day Foundation. “Their active presence in our program can be seen in revitalized forests, neighborhoods, and communities that are beginning to regain benefits to quality of life that they previously lost due to deforestation.”


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