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Canon to expand wide-format offerings in Saudi Arabia

May 15, 2012

The OEM’s Middle Eastern subsidiary is aiming for “vertical growth” in the region’s wide-format market.

According to AMEInfo, Canon Middle East hosted an event in Saudi Arabia catering to end-users and channel partners, with a range of new models and solutions released in the country to suit its CAD (Computer Aided Design), photographic and production markets.

Resellers invited to the event were able to meet 50 new channel partners, and all attendees were able to “gain insight into new channel strategies” as well as enjoy “interactive presentations of the new models” available.

The OEM’s imagePROGRAF wide-format device range was shown alongside its third party solutions, made by providers DevStudio and FastBind, allowing for more customisation and added features for wide-format printing. The event was organised with main distributor El Ajou.

Naoshi Yamada, Deputy Managing Director of Canon Middle East, stated: “Building on a heritage and expertise in digital colour, Canon is committed to the LFP market. There is a huge opportunity in the Kingdom’s LFP market, especially in still untapped industries such as education, design and production where large format printing has become an essential tool in doing business.

“Through the reseller event, we were able to leverage our expertise and acknowledged leadership in imaging and business solutions to take advantage of this growth opportunity and create a viable business proposition for our strong network of channel partners.”

El Ajou’s General Manager Daoud Al-Dissi added: “Canon Middle East is an expert and trusted partner to its customers, helping them drive business performance and remain on the Path to Profit.

“The recent reseller event allowed Canon to present their products and solutions in great detail and in a way that our channel partners experience the tangible benefits and features of the product offerings.”

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