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Canon Philippines reports rise in printer sales

August 19, 2014

Canon pixmaSales of both printers and cameras in 1Q2014 higher than during the same period last year.

Manila Bulletin reported that despite the “rise in paperless solutions”, Canon Philippines recorded a rise in printer sales during the first quarter of the year, with households and businesses continuing to use printing solutions.

Lim Kok Hin, CEO of Canon Philippines, explained that “the wide variety of information the internet provides has heightened the need for hard document copies”, adding that “Canon now offers photo printers and papers that can make prints last up to 300 years – making memories more lasting”.

Likewise, the rise in the use of smartphones has not prevented a rise in camera sales for the company, with Hin stating: “When there are more photographs taken, chances are people understand photography better and they become aware about the need for a better photo capturing device.” He added: “Smartphones are getting better and so are cameras. Printing technology also has not subsided. It was even better this year.”

Canon claims that, according to market studies, it is “the top choice for digital camera and printer brands”, with a 34 percent market share in the inkjet segment and 35 percent market share in the laser single-function printer segment. Hin added that there is “tremendous” potential in the Philippine market for the OEM to remain as the top vendor for printers and cameras.

“The Philippine market is not so small as what people assume it to be,” said Hin. “Based on demographics, 10 percent of the Philippines’ 100 million population can afford the most sophisticated technology. 10 million is double the population of Singapore – that’s why the potential in the Philippines is quite tremendous.”

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