The Recycler
  • Ninestar web banner November 2022 Masthead
  • Static Control June 2022 Masthead Ad
  • Katun March Web Advert 2021
  • Biuromax Web banner June 2022

Canon launches “Harmony at Work” marketing campaign

Canon launches “Harmony at Work” marketing campaign

September 8, 2022

Canon U.S.A., Inc. has launched a new integrated marketing campaign, “Harmony at Work,” in partnership with McCann Detroit and global media agency MRM Media. 

Rooted in the insight that in a world of chaos and drama, what the workforce seeks above all is harmony, the campaign features a variety of Canon’s products and solutions that can be used at home, in the office, at school, or anywhere in between.

“We are introducing the ‘Harmony at Work’ campaign to inspire the public by showcasing a range of available solutions that we have developed in recent years, in some cases in response to the pandemic, to meet evolving customer needs,” said Isao “Sammy” Kobayashi, Senior Vice President and General Manager of Canon U.S.A., Inc.  “Innovation is at the centre of Canon’s D.N.A., and we are leveraging our core input and output technologies in exciting new ways, and through new service offerings. By launching this new marketing initiative, we hope to creatively and effectively demonstrate how Canon truly takes the drama out of work.”

Canon’s core audience for the campaign comprises of parents, students, entrepreneurs, small business owners, IT decision makers, side hustlers, and more.

“Harmony at Work” will feature a series of TV spots starring American actor and comedian Brett Gelman, known for his roles in current hit TV shows and feature films. Each “Harmony at Work” spot will focus on a dramatic scenario, taking place either at home, at a business, or at college. In each instance, Gelman’s character faces a challenge with work, and Canon has the solution.

“Canon’s ‘Harmony at Work’ pitch drew me in immediately due to its personal relatability,” said Gelman. “The pandemic has created drama for actors like myself, as media has been disrupted probably as much as any industry.  It was fun to engage in a variety of personas and to discover how Canon can provide a work solution to every work drama. My father sold Canon cameras back in the day, so I know first-hand the impact the brand can have.”

Check out Canon’s “Harmony at Work” TV spots here. You can also follow the campaign on Canon U.S.A.’s Facebook, Instagram, and LinkedIn pages, and join the conversation with #HarmonyAtWork.

Categories : Around the Industry

Tags : Canon Harmony at Work Marketing Campaign

  • Apex Web Ad September 2022
  • Ink Tank November 2022 Web banner
  • GM Tech Web ad September 2022
  • Mito Web Ad September 2022
  • IR Italiana Web ad January 2021
  • Aster November 2022 Web advert
  • Static Control June 2022 Big & Bold Ad
  • GPI November 2022 Web advert
  • PCL Web ad January 2021
  • Zhono Web Ad October 2022
  • CET June 2022 Web ad
  • HYB October 2022 Web banner
  • CTS New Ad March 2022
  • ITP Web ad January 2021
  • Zhono Web Ad October 2022
  • PCL Web ad January 2021
  • ITP Web ad January 2021
  • CTS New Ad March 2022
  • HYB October 2022 Web banner
  • CET June 2022 Web ad
  • CTS New Ad March 2022
  • PCL Web ad January 2021
  • ITP Web ad January 2021
  • Zhono Web Ad October 2022
  • HYB October 2022 Web banner
  • CET June 2022 Web ad

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2021 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark