May 17, 2018
Canon Europe is celebrating three years of Miraisha, one of the brand’s core sustainability programmes.
As the OEM reveals, 2017 saw the programme deliver more activities than ever before, with over 3,000 participants taking part in training sessions and workshops since the programme’s inception. The programme aims to promote job opportunities in Africa by offering workshops to photographers, videographers, film-makers and print business owners.
This month, the programme will see a new venture opened in collaboration with ‘The NRB Bus’. Launching in the city of Westlands in Nairobi, Kenya, a static London double decker bus will be the home to a host of workshops focused on creativity training. These will also be taken further afield with a roadshow planned to take place across Kenya.
Stuart Poore, Director of Sustainability at Canon Europe commented, “The Miraisha programme has really progressed in the last 12 months and we are so proud of all the participants and what they have achieved. We’re excited to carry out further training in collaboration with The NRB Bus, which will be an inspiring place for workshops to take place. The programme truly embodies our corporate philosophy of Kyosei: living and working together for the common good, and we are committed to continuing our work in Africa.”
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