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Buyers Lab and InfoTrends become Keypoint Intelligence

December 2, 2016

keypointlogoThe two companies have rebranded to reflect their “unique depth and range of capabilities”.

Buyers Lab acquired InfoTrends last year, and the new development has seen both companies rebrand as Keypoint Intelligence, with both noting that the “new name reflects [their] unique depth and range of capabilities in the document imaging industry”. The new brand identity will offer “market insights and responsive tools to clients in the digital imaging industry”.

Both companies noted that the combined business “brings together Buyers Lab’s expertise in evaluation and testing with InfoTrends’ leadership in market research and strategic consulting”, as well as “offering clients enhanced efficiency and expert knowledge at every stage of a product’s lifecycle”. After yesterday’s launch, both companies “will continue as product lines” under the Keypoint Intelligence branding.

Gerry Stoia, CEO of Keypoint Intelligence, commented: “It’s always been our mission to help our clients grow their businesses and become more profitable. Together, we are even better positioned to help them make every decision with confidence. While customers have shown great loyalty to both Buyers Lab and InfoTrends, we felt the combined company needed a new identity—one that reflects the power of our union and the comprehensive scope of services we provide.

“We are now able to provide our customers with the insights, data, market intelligence, and responsive tools that no one else can. We’re truly excited about delivering the full benefits of our combined strength under the Keypoint Intelligence banner.”

Deanna Flanick, Chief Revenue Officer of Keypoint Intelligence, added: “Our new brand identity is a strong representation of what sets us apart in the global digital imaging intelligence marketplace. Our new double diamond mark represents the two companies coming together, and the vibrant orange spot where they overlap indicates a ‘Keypoint,’ one of the many deep insights that only we can provide.

“Both names are widely respected by our customers around the world, and we want them to know they can expect the same unbiased information, depth of knowledge, and dedicated support that Buyers Lab and InfoTrends have always delivered.”

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