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Brother wins PCMag award

October 23, 2019

The OEM was awarded its 11th consecutive Readers’ Choice award for home printers and its seventh consecutive Business Choice award for office printers.

The Readers’ Choice Awards are based on overall customer satisfaction and printer attributes like setup, reliability, printing quality, technical support, repairs and the cost of ink and toner supplies. Brother continues to deliver across the board and proves that it is the brand to consider when looking for a printer you want to keep around for a long time, the OEM explained.

“According to our readers, there is a clear leader when it comes to making reliable and longlasting printers,” said Dan Costa, Editor-in-Chief of PCMag. “Brother had the highest overall satisfaction rating of any brand, with respondents specifically calling out the reliability of its products.”

“Brother has consistently dominated our Business Choice Awards over the years,” said Costa. “It’s rare for a company to hold a streak like Brother, but it shows how popular the brand is with business users.”

In the Business Choice category, respondents were asked to rate their work printers based on reliability, setup, likelihood to recommend and overall satisfaction. Brother topped among readers in these categories.

“We’re thrilled to once again be recognised by PCMag’s readers with such a high satisfaction rating and award,” said Phil Lubell, Vice President of Marketing at Brother. “We invest significant resources and place a high value on the customer experience to help ensure that we are meeting or exceeding their expectations. Brother is committed to developing printers that are high-quality with cost-efficient technology for home or business use.”

The PCMag Readers’ Choice and Business Choice winners are determined by an email survey of PCMag community members that subscribe to the respective mailing lists. This year’s surveys were conducted between 3 June 2019 and 24 June 2019.

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