August 2, 2013
The OEM’s UK subsidiary will provide technology products to the Barclay’s Premier League football club.
The OEM reported that the deal, which will last throughout the upcoming 2013 to 2014 season, may possibly be extended to three years, with the position of Official Technology Partner meaning the OEM has secured “a variety of marketing and advertising rights” at the football club, as well as providing technology and communications products and services to Fulham FC.
The OEM noted in turn that it will “dedicate a wealth of resources to the club’s charity arm”, the Fulham FC Foundation, which includes school enterprise programmes. The technology products will be utilised at the club’s Craven Cottage stadium and Motspur Park training facility, with web conferencing and player performance analysis amongst the possible uses for the products.
Phil Jones, Managing Director of Brother UK, stated of the deal: “We’re delighted to announce this sponsorship at an exciting time for both Brother UK and Fulham FC. Partnership was always the key word for us going into this relationship and we’ve been extremely impressed at how eager the club has been to explore opportunities for integrating Brother products across its business. It promises to be a really exciting season both on and off the pitch.”
Alistair Mackintosh, Fulham Football Club, CEO, noted in turn: “Brother UK, by its own admission, is a company dedicated to the principle of continuous improvement throughout every aspect of its operation. A principle which we feel epitomises our actions both on and off the pitch.
“We are delighted that they have decided to partner with us and look forward to their involvement in everything from the products we use around the training ground and Craven Cottage, to the resources used as part of our educational remit within the local community.”
Categories : Products and Technology