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Brother releases new printers and MFCs in Middle East

September 25, 2014

Soichi Murakami, Managing Director of Brother International (Gulf)

Soichi Murakami, Managing Director of Brother International (Gulf)

The devices are designed to “address the growing market needs of office and home users”.

MENAFN reported on the product launch of the printers and MFCs, which were released alongside sewing and labelling machines, by Brother International (Gulf) in the Middle East.

The new printers include monochrome laser, business inkjet and colour laser MFCs, with the laser machines including the Business Color Laser range, consisting of the HL-L8350CDW, MFC-L8600CDW, and MFC-L8850CDW, as well asthe monochrome HL-L2365DW and two MFCs – MFC-L2700DW and MFC-L2740DW, with the two ranges aimed at SOHO and SMB markets. The colour laser range can print up to 30ppm in both monochrome and colour, whilst the monochrome range is “packed with high-yield toner” to print up to 2,600 pages.

Both sets of laser MFCs are “particularly designed to deliver a full range of networking and workgroup features”, with dual-sided scanners, a 4.85-inch LCD touchscreen, Brother’s Secure Function Lock security system, and low energy settings. In turn, the business inkjet MFCs released include the MFC-J2320 InkBenefit and MFC-J2720 InkBenefit, which include A3 printing capabilities and an optional 2,400 page-yield InkBenefit cartridge designed for “low running cost[s]”.

The business inkjets, Brother adds, are “ideal for SOHOs and SMBs”, featuring automatic duplexing, print speeds of 22ppm in monochrome and 20ppm in colour, and ENERGY STAR compliance.

Soichi Murakami, Managing Director of Brother International (GULF) FZE, commented: “Brother understands the business needs of its customers and strives to stay at par with their requirements by introducing its new product ranges. Our new range of printers [and] MFCs have been specially designed for SOHOs, SMBs and homes where users need machines that can produce high quality print quickly in addition to being affordable, easy-to-use, and maintenance-free.

“Features such as automatic, two-sided printing, fast prints, high energy saving, and affordable InkBenefit Cartridges enable users to save paper, energy and cost. Our aim at Brother International is to simplify everyday life with our cost-effective and low-maintenance products. We are confident that these technology solutions will enable our clients to excel in their business by offering them maximum benefit at a fraction of the cost.

“The launch of our new range demonstrates our commitment towards delivering user-friendly and cost-effective solutions that can add value to our customers’ business.”

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