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Brother introduces holographic security label for cartridges and drums

Brother introduces holographic security label for cartridges and drums

September 25, 2013

Brother labelNew label enables customers to identify genuine Brother consumables at point of purchase.

The “innovative” holographic label has been introduced for Brother ink and toner cartridges and drum units for the OEM’s printers and all-in-ones, as of September 2013; with the company stating that the label is “critical” to its active approach to combating the availability of “inferior” counterfeit Brother consumables.

Brother stated that some customers have in the past experienced poor product performance or product failure due to not being able to distinguish between genuine Brother consumables and counterfeit products, and so the company has adopted the new “revolutionary” holographic security label, developed by E.I.du Pont de Nemours & Company Inc., as well as a new online authentication system.

Each label has two holograms providing “definitive visual authentication, while the online authentication system allows customers to verify the authenticity of the product by scanning a Data Matric code with a smartphone or entering the product identification number at Brother’s website. Consumers are also able to use the online authentication system to report suspicious or counterfeit products directly to Brother to help to “eliminate counterfeit products from the market”.

Brother added that it is “pleased to leverage this authentication technology to instil customers with confidence that they are purchasing high-quality, reliable, genuine Brother consumables. Customers gain true peace of mind from immediate, on-site authentication, while Brother gains the ability to move swiftly to address suspected cases of counterfeit sales and distribution”.

The Recycler has reported on a number of newly developed anti-counterfeiting technologies, including anti-erasing ink developed by researchers at the Hong Kong Polytechnic University’s (PolyU) Department of Applied Biology and Chemical Technology; Swiss researchers’ method of “miniaturised” authentication; Nanotech Security’s KolourOptik technology; and a consumable security chip developed by Marvell.

Categories : Products and Technology

Tags : Brother Counterfeiting Technology

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