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Brother International signs distribution partner for Saudi Arabia

June 3, 2013

Brother International's Soichi Murakami

Brother International’s Soichi Murakami

Hoshan Company Limited will distribute OEM’s range of printing and solutions products across Kingdom of Saudi Arabia (KSA).

AMEinfo.com reports that Brother International (Gulf) FZE has signed a strategic distributor partnership with integrated workplace solutions provider Hoshan Company Limited (HCL), which has 22 sales offices and showrooms and 30 maintenance centres spread across KSA.

The partnership comes as recent reports have shown growing demand for new printing technologies in the region and Brother looks to strengthen its market presence in KSA and the Middle East’s printing segment; with the agreement covering Brother’s colour laser and monochrome multi-function centres (MFCs) and printers, as well as its range of A3 INK jet MFCs and scanners.

Commenting on the partnership, Ghassan Odeh, CEO of Hoshan Company Limited, said: “Over the last few months, the kingdom has marked a demand for more high quality printing and solutions products that can meet the requirements presented by the country’s corporate segment, SMEs and SOHO segments as well. These segments have detailed their need for printing and solutions products that can drive in an increase in productivity, improved efficiency and savings from operational costs. Our newly formed partnership with Brother International will allow us to address this demand.

Meanwhile, Soichi Murakami, Managing Director of Brother International (Gulf) FZE, said: “This new distributor partnership with HCL proves to be both very timely and strategic as industry reports have positioned Saudi Arabia as one of the major drivers of growth for the region’s rapidly growing printing industry. We are confident that working closely with our distributors in the kingdom, which now includes HCL, will play a big role in our move to stir in more market shares and consolidate our industry leadership for the KSA in particular and the Middle East in general.”

Tags: Brother, Business, Middle East

 

Categories : Products and Technology

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