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Brother discusses tech growth for SMBs

March 3, 2017

The OEM sponsored an article that looked at “how today’s tech can drive growth” for small businesses.

The Telegraph hosted the article, noting that SMBs “that embrace technology grow faster than those that haven’t, so what’s holding them back?”, with a number of owners sharing “their success stories”. The piece added that “there are countless ways for small businesses to try to spur growth through the use of technology, from the tried-and-trusted creation of a web presence, to the more recent trend of building a chatbot”.

It cited IDC research from 2016 that showed SMBs “that had embraced technology were growing faster than those that hadn’t”, while 39 percent of 3,210 businesses surveyed said “active participation in the digital economy would be essential to future survival”. Another survey by Barclays Business “found that better technology is now considered to be the most important contributor to business growth” among SMBs, “ousting customer demand from the top spot”.

The challenge is “not in finding technology that can help”, but in “choosing the right hardware and software for the most effective growth”. On “web apps and widgets”, Edward Currer, Creative Director at events branding firm Vinyl Impression, noted these “are key to driving growth and sales”, with “the big one” Google’s G Suite.

The company can produce quotes on spreadsheets, templates on the drawing app and more, and with the suite “online, everything is continually backed up and available on any computer with an internet connection – and instantly shareable”. They can “automatically create design templates for clients on the fly and ensure that the designs we receive can go straight to print, saving time and money” and allowing them to “speed up the whole process […] which is vital time in such a fast-paced print industry”.

Vinyl is also “introducing embedded apps” on its e-commerce website to allow clients to “customise and personalise designs even before the order is submitted”, meaning “the customer journey is sped up dramatically and they will pay more for this type of customisation […] it’s full workflow automation at its best”.

In turn, electric car-charging company Pod Point uses “recruitment software” Greenhouse to “attract the best talent and expand the team, with Talent Acquisition manager Alex Balfe stating that “it has been the saving grace in the recruitment team. It allows us to work on numerous vacancies at once, easily tracking the process of each one, alerting us to any outstanding tasks, and collecting data from each recruitment campaign”.

Interviewer scorecard feedback is one bit of data Greenhouse “can handle” and “send back to the candidate”, with such information “essential” but “hard to track during the recruitment process”, Balfe adding that “this data has been important and has given us visibility on things such as the best job boards for candidate quality, job post-conversion rate and which departments fill roles quicker than others”, helping it to “make future recruitment campaigns more targeted and effective”

Finally, PR firm Mash Public Relations uses online software to “increase efficiency, automate processes and drive growth”, Managing Director Stu Campbell-Carran commenting that “one year ago, we mobilised the entire team, as we left our fixed office base and moved into a co-working space. We rid ourselves of all the clutter, including wires, desktop computers and paper. We invested in hardware and software to ensure that the team had the tools needed to improve efficiencies and for the business to grow”.

The company provided MacBook Airs for the team, migrated company servers to Box.com’s business platform, and in total “the cloud revolutionised the business, with all of the company’s software, apps and data being on there”, so the team can “work anywhere in the world” and “still perform at their best”.

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