Boston Bruins now print on Kyocera devices
January 10, 2022
Kyocera Document Solutions America, Inc. has announced a multi-year sponsorship agreement with the Boston Bruins, the six-time Stanley Cup championship ice hockey team in Boston, Massachusetts.
As part of the deal, Kyocera will deliver document solutions to the team’s workspaces. Additionally, TD Garden, New England’s largest sports and entertainment arena, where the Bruins play, will have the latest line-up of printing devices.
“Kyocera and the Bruins share an unwavering drive to succeed. We both play to win,” said José Estébanez, Vice President, Corporate Marketing, Kyocera Document Solutions America, Inc. “This agreement allows us to help the Bruins franchise create workflows that are as agile as its team on the ice and elevate our brand awareness.”
“The Boston Bruins are proud to partner with Kyocera as the official Print and Copier Supplier of the Boston Bruins,” said Bruins Chief Revenue Officer Glen Thornborough. “Kyocera’s latest lineup of products provides unmatched reliability, critical to our fast-paced work environment.”
The sponsorship also puts Kyocera-branded LED animations on the outer signage rings that run 360 degrees around TD Garden’s entire 17,850-seat arena and vividly front and centre during all the Bruins home games.
Kyocera said it will also incorporate elements of its refreshed brand identity, including a visual language based on hand-drawn gestures, into its social media, advertising, and brand sponsorship communications.
“We are excited to have the Boston Bruins Foundation and Kyocera team up to bolster philanthropic efforts throughout the New England community,” Thornborough commented.
“When we thought about the ideal sports partner for the Kyocera brand, we wanted an organization that would be a natural and exciting fit in the minds of fans and customers,” said Estébanez. “We support many charitable organisations and initiatives that contribute to building a more sustainable future. Equally important was aligning with a team that gives back to local communities,” he added. “I am confident that, with our shared ambitions and goals, Kyocera and the Boston Bruins can achieve great things together.”
Categories : Around the Industry
Tags : Boston Bruins Kyocera Printers and Scanners Sponsorship
