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Armor’s “winning strategy” discussed

February 13, 2017

owaawardA French blog looked at the remanufacturer’s 2016 and the new owa brand.

The blog on Medef 44 (French) stated that 2016 saw the “winning strategy” for Armor Office Printing “and its eco-responsible brand owa”. The article added that the company has “expanded its product range and invested heavily in a new technology: 3D printing”, while the owa brand was “widely acclaimed by various awards, and made possible by the strengthening of international sales teams” for an “exceptional year”.

The site argues that the “great momentum” of last year began in June 2015, when the owa brand was launched, and that “thanks to the success of this remanufactured laser cartridge offering, Armor Office Printing has continued to invest in the creation of new products”, including “two new ranges of inkjet print cartridges”; one “dedicated to franking machines”, with 26 lines, and a “wide range [for] wide-format printers”, with 64 lines.

In turn, this year will see “the launch of a range of remanufactured business inkjet” cartridges, while Armor “has also launched the Armor Inks business dedicated to the design, development and production of high-quality, intelligent industrial inks”. In 3D printing, the company entered with 3D filaments made from recycled cartridges at the end of September, the blog adding that “3D filaments are part of OWA’s circular economy approach”.

The aim is “to upgrade used printing supplies to reduce the volume of waste”, and “respond to the need to consume less”. Additionally, the company won the ‘Corporate Social Responsibility’ award from BPCE in June last year, as well as being named a Deauville Green Awards Silver finalist for its educational video, while the owa packaging earned a bronze Pentaward, and ‘The share of the others’ award for its partnership with ADAPEI 44, “whose teams of handicapped workers […] carry out operations [in] OWA laser cartridge packaging”.

Finally, the article highlighted the company’s hiring in 2016, including Bee Sanghera joining the sales teams of the British subsidiary in April, and Brighton Williams the Dutch team, while November saw Tom Straehnz appointed Managing Director and Head of Sales for Germany, and Andreas Luschberger joined the team. Finally, in December, Miquel Parrado “became responsible for the Iberian region”, Medef 44 noting that this showed “real expertise for a winning strategy”.

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