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Armor secures a firmer foundation in Africa

January 7, 2019

Seeking to enhance its presence on the continent, the Armor Group has unveiled two new subsidiaries.

As Labels and Labeling reveals, Armor has opened a new subsidiary in a Kenya and another in the Ivory Coast, noting that “six of the 10 fastest growing countries in 2018 were in Africa.” Ivory Coast was ranked fourth on this list.

The opening of these two new subsidiaries follow the unveiling of a Moroccan “industrial site” and a thermal transfer ribbon plant in South Africa, opened in 2013.

The new facility located in Nairobi, Kenya, “has been established to grow the market for thermal transfer printing of barcode labels”, with Armor stating that this “new presence in Kenya” will help the company to leverage “the region’s industrial dynamism”.

“This market proximity enables us to be highly responsive and flexible in order to develop customer service of the highest quality,” the company explained.

Andrew Fosbrook, Managing Director at Armor Africa, continued, “We have been able to successfully penetrate the South African market with our standards of high quality. So we are now launching Armor East Africa in Nairobi, Kenya, in an extremely dynamic region of the continent.”

As for the Ivory Coast, Armor’s new foothold in this part of Africa “marks the beginning of a new deployment phase for sustainable organic photovoltaic options in Africa”. West Africa has been highlighted as a strong area of “potential growth” for the company.

“We are seeking to identify projects that meet real needs by joining forces with local private and/or public sector partners,’ stated Adrien Ranchon, Business Development, Armor ASCA Africa.

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