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Armor Africa looks to expand reseller network

February 24, 2015

The African subsidiary will also show products at the Propak East Africa event in Kenya in mid-March.

Andrew Fosbrook, Managing Director of Armor Africa, and Roland Pinz, General Manager of Armor Africa

Andrew Fosbrook, Managing Director of Armor Africa, and Roland Pinz, General Manager of Armor Africa

African Review reported on Armor Africa’s intent to “showcase [its] product range” and “target eastern and southern African markets” at the Propak East Africa event, which will be held in Kenya from 17 to 19 March.

The company, which focuses on thermal transfer technology, “recently inaugurated” a manufacturing plant in South Africa, and is “keen” to focus on the two African markets “through partnerships with printer manufacturers and value-added resellers” through the head office and plant in Johannesburg.

At the event, Armor Africa added it would be “looking to expand its reseller network” in the region, with the aim of demonstrating “how quality ribbons protect printheads of thermal transfer printers and ensure critical functioning of supply chains”. The thermal transfer ribbons it produces are accompanied by the company being the “first designer-manufacturer of inked films to provide local thermal transfer ribbon slitting facilities”, used for barcodes, logos, labels, packaging and fabrics.

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