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Amazon to name and shame counterfeiters?

July 9, 2020

After the announcement of the anti-counterfeiting unit, reports emerge that Amazon is intending to publicly name counterfeiters to hold them accountable.

In June, Amazon announced it has established a new Counterfeit Crimes Unit, dedicated to bringing counterfeiters that violate the law and Amazon’s policies by listing counterfeit products in its store to justice. Amazon’s Counterfeit Crimes Unit is a global, multi-disciplinary team composed of former federal prosecutors, experienced investigators, and data analysts, and will join Amazon’s extensive work to drive counterfeit to zero.

Business Insider said that in a note sent to Amazon sellers, the e-commerce giant said that effective 1 September, it requires all third-party resellers to list their names and addresses on the platform. This, according to the publication is set to bring transparency for consumers and to enable an informed purchasing decision.

Dharmesh Mehta, Vice President, Customer Trust and Partner Support, Amazon said: “Every counterfeiter is on notice that they will be held accountable to the maximum extent possible under the law, regardless of where they attempt to sell their counterfeits or where they’re located.”

Mehta added: “We are working hard to disrupt and dismantle these criminal networks, and we applaud the law enforcement authorities who are already part of this fight. We urge governments to give these authorities the investigative tools, funding, and resources they need to bring criminal counterfeiters to justice because criminal enforcement – through prosecution and other disruption measures such as freezing assets – is one of the most effective ways to stop them.”

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