The Recycler
  • Static Control June 2022 Masthead Ad
  • Katun March Web Advert 2021
  • Biuromax Web banner June 2022

Amazon sues ‘Fake Review Brokers’

Amazon sues ‘Fake Review Brokers’

February 25, 2022

Amazon said it seeks to shut down sites that threaten the authenticity of customer reviews.

Amazon has filed lawsuits against fake review brokers who orchestrate the posting of incentivized and misleading product reviews, in exchange for money or free products.

The lawsuits aim to shut down two major fake review brokers, AppSally and Rebatest, who helped mislead shoppers by having their members try to post fake reviews in stores such as Amazon, eBay, Walmart, and Etsy. This legal action, the company said, is one part of Amazon’s comprehensive and proactive efforts to ensure a safe and trustworthy shopping experience for its customers and extensive opportunities to create thriving businesses.

“Fake review brokers attempt to profit by deceiving unknowing consumers and creating an unfair competitive advantage that harms our selling partners,” said Dharmesh Mehta, VP of WW Customer Trust & Partner Support, Amazon. “We know how valuable trustworthy reviews are to our customers. That is why we are holding these review fraudsters accountable. While we prevent millions of suspicious reviews from ever appearing in our store, these lawsuits target the source.”

Amazon said it strictly prohibits incentivised or fake reviews and uses a combination of machine learning technology and skilled investigators to detect, prevent, and remove them. In 2020, Amazon stopped more than 200 million suspected fake reviews before they were ever seen by a customer. A nefarious industry has emerged in recent years, in which fraudsters facilitate fake or inflated reviews in exchange for money or free products.

Amazon’s legal action comes after an in-depth investigation into these review brokers, which taken together claim to have more than 900,000 members willing to write fake reviews. Fake review brokers attempt to hide their activity and evade detection. For example, the fake review site AppSally sells fake reviews for as low as at $20 (€18) and instructs bad actors to ship empty boxes to people willing to write fake reviews, and to provide AppSally with photos to be uploaded alongside their reviews. The fraudulent scheme run by Rebatest will only pay people writing 5-star reviews after their fake reviews are approved by the bad actors attempting to sell those items.

Amazon has previously won dozens of injunctions against fake review brokers, compelling them to provide information about who is paying for these fraudulent services. Most recently in late 2021, two major fake review sites in Germany and the UK were closed down following successful legal action by Amazon in those countries.

Categories : Around the Industry

Tags : Amazon Fake Reviews Lawsuit Legal Action

  • Mito Web Ad September 2022
  • GM Tech Web ad September 2022
  • Static Control June 2022 Big & Bold Ad
  • Ink Tank October 2022 Big & Bold
  • October 2022 Big & Bold GPI
  • IR Italiana Web ad January 2021
  • Aster October 2022 Bog & Bold
  • Apex Web Ad September 2022
  • PCL Web ad January 2021
  • CTS New Ad March 2022
  • Zhono Web Ad October 2022
  • ITP Web ad January 2021
  • HYB Web banner
  • CET June 2022 Web ad
  • Zhono Web Ad October 2022
  • CTS New Ad March 2022
  • HYB Web banner
  • PCL Web ad January 2021
  • ITP Web ad January 2021
  • CET June 2022 Web ad
  • HYB Web banner
  • CTS New Ad March 2022
  • CET June 2022 Web ad
  • Zhono Web Ad October 2022
  • ITP Web ad January 2021
  • PCL Web ad January 2021

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2021 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark