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Aftermarket share in Czech Republic declines?

October 21, 2019

Original printing consumables vendors (OEMs) gained unit and value share year-on-year in the Czech Republic’s ink and toner markets in the first half of 2019 (H1 2019), according to the EMEA Bi-Annual Consumables Tracker published by International Data Corporation (IDC).

The value of original ink cartridges and laser toner cartridges grew mildly year-on-year in H1 2019, while aftermarket players recorded a year-on-year value decline in both ink and toner segments, according to the IDC tracker.

“The trend of original printing consumables vendors gaining share over their aftermarket competitors has accelerated in recent years as original vendors have modified their business model to incentivize end users to buy original ink and toner,” said Zuzana Babicka, a Market Analyst at IDC CEMA.

Apart from stimulating sales by lowering the price of consumables and increasing cartridge capacity, OEMs managed to secure consumables replenishments for the bulk of their mid-range and high-end devices, the IDC explained. Moreover, a shrinking installed base of low-end inkjet devices, which were largely the domain of compatible vendors and refillers, also played in favour of OEM’s market position.

IDC said that the share of original printing consumables shipments in the Czech Republic market is close to that in mature Western European markets, such as Germany and the UK. The higher shares for originals in these markets stems largely from differences in cultural background and purchasing behaviour. Also, unlike the Czech Republic, Western European countries have an established history of legal actions taken against unoriginal consumables vendors.

The toner cartridge market recorded marginal unit and value growth in H1 2019, owing to major deals in H2 2018 with large businesses and public-sector customers involving high-end devices and consumables, as subsequent consumables replenishments occurred in H1 2019.

Despite this growth, IDC expects the Czech printing consumables market to decline mildly throughout the 2019-2023 forecast period.

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