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Aftermarket consumables now 70.5 percent of Russian market

October 28, 2015

Russia consumables IDCNon-original printing consumables have grown to dominate 70.5 percent of the market in the first half of 2015, while the printer market dramatically fell 48.5 percent year-on-year over the six months.

Shipments of printing devices fell to “well below” one million for the first time in 2002, while the OEMs increased their market share over alternative suppliers during 1H2015, IDC reported. Toner shipments fell overall by 6.7 percent, with the “the disproportionate sales of hardware and consumables indicat[ing] that overall page volume in Russian companies and public-sector organisations has not yet changed significantly”.

The value of consumables sales has fallen significantly in both the public and private sectors, owing to the on-going devaluation of the ruble, forcing the majority of Russian organisations to increase their purchases of “compatible consumables […] or switch to cheaper compatible products, or even to refilling services”.

The print services segment also showed an increasing number of non-OEM-based contracts. The central and eastern European (CEE) consumables market declined slightly less than its Russian counterpart, but non-original supplies still accounted for less than 50 percent. IDC “does not expect new entries or significant changes in compatible vendor rankings” for these countries as they have “mature” alternative supplier markets.

The reasons for the decline in non-original consumables share are limited availability of empty cartridges and components for remanufacture, along with extremely high price pressure from cheap new-builds, IDC said. While OEM market share is growing, the analyst predicts it will increase further over the long term, with CEE market structure remaining “very different” from western European (WE) markets.

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