July 3, 2014
The report by Transparency Market Research, titled ‘Printer Market – Africa Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019’, has estimated that by 2019, Africa’s printer market value will have grown from $2.3 billion (€1.68 billion) in 2012 to $4.18 billion (€3 billion) by 2019; primarily due to increased demand for MFPs in SMEs and corporate and government end-user segments, as well as more demand for MPS.
The report found that as more printers with advanced technology are coming to market, such as high-speed laser printers and colour laser printers, people are feeling the need to replace older devices, which is fuelling market growth. However, the shift in workflow from hard copy to electronic format is “inhibiting market growth”.
The laser printer segment accounted for 76.8 percent of the market share in 2012 and is expected to see the highest growth over the next few years as MFP demand grows. Inkjet devices meanwhile are “finding significant demand” in the large-format segment due to “environment friendliness and better colour effect”; and so this is expected to contribute to the market’s growth.
A further contribution to the printer market’s growth has been the shift from black and white to colour printing. In addition, more than one-third of African countries have a GDP growth rate of over six percent, which is attracting printer manufacturers to these emerging economies as developed markets are becoming saturated.
In terms of geography, South Africa had the largest share of the printer market in 2012 at 20.8 percent and is expected to have the highest growth throughout the forecast period. This is mainly due to the country’s demand for MPS as well as large-format printers and MFPs. Botswana is also seeing significant growth across industries such as telecom, banking and finance, and is expected to experience growth in its printer market due to the increasing deployment of laser colour printers and MFPs in these sectors.
The report provides revenue estimates from 2013 to 2019 for all types of printers, including laser, inkjet and dot-matrix; across South Africa, Angola, Botswana, Madagascar, Namibia, Zambia, Tanzania, Zimbabwe, Mozambique and other African countries.
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