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African HCP market has “growth potential”

African HCP market has “growth potential”

August 28, 2014

ichartDespite slight decline in 2Q2014, IDC states that the market’s growth potential “remains largely intact”.

Second quarter results showed that the African hardcopy peripherals (HCP) market experienced year-on-year declines of 1.6 percent in volume and 2.8 percent in value after posting strong quarterly results in 1Q2014; although IDC noted that the region’s growth potential “remains largely intact”.

The analyst noted that “unofficial channels” are continuing to impact the market, with Ashwin Venkatachari, Senior Programme Manager for Imaging, Printing and Document Solutions at IDC Middle East, commenting that this is particularly the case “in markets with less developed channels” despite efforts by vendors “to offer competitive prices”.

However, he added that “IDC believes that despite the small decline seen in Q2 2014, Africa will continue to offer strong growth potential across all hardcopy technologies going forward. HCP shipments will initially be driven by the implementation of large infrastructure projects across the continent and will be further boosted by the growing SMB segment”.

While Africa’s biggest IT markets – South Africa, Egypt and Nigeria – reported strong recovery in shipments compared to the same period in 2013, the region’s remaining markets experienced “considerable inventory pressure” following a strong first quarter. The main drivers for growth in South Africa and Nigeria were “tender activities within the government sector” along with “growth in the SMB segment”.

A decline of 0.7 percent year-on-year was recorded for inkjet shipments, which totalled 280,000 units, although the value of those shipments increased 4.9 percent to $27 million (€20.5 million), driven by devices priced above $400 (€303) as they continued to post strong growth due to HP’s Officejet Pro X series and Brother’s MFC- J6910DW. The most popular inkjet devices were those priced below $100 (€76), posting growth in both volume and value. However, this was “outweighed” by a decline in demand for mid-range devices

Monochrome laser shipments meanwhile declined 4.6 percent to almost 265,000 units, while the value also decreased 2.6 percent to $132.5 million (€100.4 million). The overall decline in the mono laser market was attributed to a decline in the one to 20 ppm segment, as all other speed segments showed year-on-year growth.

Colour laser shipments bucked the trend as they saw an increase of 12.5 percent, with just under 48,000 units shipped. However, the value of the market declined 6.4 percent to $68.8 million (€52.1 million) due to increased competition forcing a decrease in prices – a trend IDC expects to continue as the colour market grows. Serial dot matrix shipments remained flat at just over 11,000 units, with a five percent decline in value to $6.5 million (€5 million) due to “ongoing migration to newer, more efficient technologies”.

The Recycler has recently reported on the second quarter results of both the worldwide HCP market and the Middle East HCP market, with the former seeing decline for the first time in three quarters but the latter showing strong growth.

Categories : City News

Tags : Africa IDC Market Data

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