August 1, 2016
Transparency Market Research analyses the African trends and forecasts for 2013 to 2019.
The market report focuses on dot-matrix, inkjet and laser printers in Africa, which have seen a demand for colour printers cause an overall growth of the printer market. The report noted that the African Development Bank reported that “more than one third of African countries have a GDP growth rate of more than six percent”, and this is attracting OEMs from all over the world to Africa due to the fact that there has been “market saturation […] in developed economies”.
The demand for MFPs in big business and SMEs has increased, and is what drives the market as well as MPS and software solutions. In 2012 Africa’s printer market was valued at $2.3 billion (€2 billion), and it is expected to grow at a CAGR (compound annual growth rate) of 8.8 percent “during the forecast period”, the report claimed, although there is an inhibitor due to a “shift in workflow from hardcopy to electronic format”.
The highest printer sales came from the laser section in 2012, followed by inkjet printers, and the report suggests that this is because lasers are lower in cost as well as being used in MFPs. South Africa had the highest sales of printers in 2012 with a 20.8 percent share of the whole market, due to the demand for MPS and MFPs, as well as large-format printers, while Botswana is expected to see a growth in laser colour printers due to the development of its industries.
OEMs taking advantage of this growth in Africa included Brother, Canon, HP Inc, Samsung and Epson among others.
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