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123inkcartridges.ca enjoys success with French site

123inkcartridges.ca enjoys success with French site

September 21, 2011

The company set up a French language site last month in a bid to try and get more custom from the Francophone customers across Canada, and early results seem to show that the initiative has been quite successful so far.

The website, 123CartouchedEncre.ca, went online on August 17, and took 13 percent of the company’s web traffic in the last month. The company notes that whilst this is a “small proportion” of the overall click rate, there is belief that it has “potential to grow” in future.

In comparison to the first two weeks of August, the French site experienced a 47 percent increase in visitors over the first two weeks in September.

123inkcartridges.ca stated that it is planning to also expand its French customer base by offering bilingual phone services, and marketing will be produced in English and French.

The company stated: “The initial success in the French version is no doubt an important milestone to enter into the French speaking market. Moreover, the turnover of the company has increased last month according to [our] financial report.

“The customers’ needs are always the priority.”

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