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Filipino printer market shows positive growth

September 27, 2011

IDC reports that printer sales in the country have rebounded from poor first quarter results.

Annual figures from the analyst show that the country’s printer sales bounced back from a fall in the first quarter to a half year total of 415,053 units sold.

Whilst this figure is a drop from 2010 figures, which reached 421,472, the contraction of approximately 1.5 percent was due to a weak demand for inkjet printers in the region. Laser printer sales grew sharply by 31.3 percent year-on-year, whilst inkjet shipments fell by 7.3 percent in the same period, despite holding the majority of the market with a share of 78.4 percent.

Inkjet sales fell below 200,000 units for the first time in three years to 194,814 units sold, whilst inkjet shipments overall fell by 48.8 year-on-year. Copiers were the only device that recorded a significant improvement, with 50 percent year-on-year growth.

Laser printers are expected to maintain strong growth and eventually earn a 10 percent share in the market. Much of the growth has been cited as due to OEM expansions in the region, with the market analyst predicting a 3.1 percent increase in sales to 910,000 units by the end of 2011.

Pamela Sumanga, Market Analyst for HCP research at IDC Philippines, said: “While there was an uncharacteristic sequential growth in the second quarter of the year, which is historically a lean season for HCP, such development proved to be insufficient in pushing the market at a higher year-on-year level.”