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PREmax Event in partnership with Lyra: 17th April 2007
Changing Channels: European and Global Market Shifts
in Toner and Ink Supplies: €75
(includes entrance ticket to Remax 2007)

Join Lyra’s top supplies analysts for in-depth analysis of worldwide and regional toner and ink jet cartridge markets. With continued consolidation, private labeling, and consumer demand for aftermarket cartridges causing shifts in distribution channels for these products, aftermarket vendors need to plan and adjust to maximize sales and profits. Lyra’s analysts will present market forecast data and selected results from Lyra’s 2006 Western European research study into aftermarket ink jet cartridges and desktop ink jet media. Attendees will also gain Lyra analysts’ perspective on specific issues most important to them in a substantial question-and-answer session.

Tuesday, April 17, 2007
2:00-5:00 p.m.

2:00-2:05 p.m.
Welcome Remarks

2:05-2:45 p.m.
Toner Trends: Channels, Components, and Technology
Charles Brewer, Managing Editor, The Hard Copy Supplies Journal

• Current trends in mechanical and chemical toners
• Trends in cartridge components: chip technologies, drums, empties, and more
• Worldwide markets for toner hardware and cartridges
• The aftermarket versus OEMs: Who’s gaining and who’s losing share

2:45-3:20 p.m
Ink Jet Market Developments and Trends
Jim Forrest, Senior Analyst

• Trends in the ink jet printer market
• Trends in the ink jet cartridge market
• Ink jet in the office—issues and opportunities
• OEM strategies versus the aftermarket

3:20-3:40 p.m.
break

3:40-4:20 p.m.
The Western European Imaging Supplies Aftermarket
Peter Mayhew, Senior Analyst, Europe

• Western European users’ opinions of aftermarket imaging supplies
• What motivates consumers to switch from OEM to aftermarket products
• The role of store brands and private label products
• Special Offer! Bundles, BOGOF's, and incentives
• Customer support tools

4:20-5:00 Question-and-Answer Panel