Wide-format business enjoys YouTube success
January 27, 2012
LexJet’s YouTube channel has expanded to more than 130 videos covering “everything wide-format inkjet”.
The site contains educational and step-by-step guides on using wide-format inkjet machines, and the company states its belief that the channel is “the go-to destination for professionals” as well as photographers and fine art reproduction companies.
The channel is divided into nine separate playlists, including Canon iPF Printers and Workflow, Epson Stylus Pro Printers and Workflow, HP Printers and Workflow, Education, Product Demonstrations, Onyx RIP, Display Hardware, Infinium and Around LexJet. A video showing the company’s base and staff can be viewed below.
LexJet’s Video Production Director Sean McGettigan stated that viewership increased by 1,000 percent in 2011 in comparison to 2010, and the company is planning to expand further with the upload of five to 10 videos a month in 2012.
McGettigan continued: “Most of LexJet’s videos are produced based on customer requests for help with troubleshooting various print processes, from developing and preparing a wide format job in the software to finishing the graphic once it’s printed.
“Though our customer specialists are here to provide free and unlimited product and technical support, the videos are an excellent supplement to our services.”
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One Response to “Wide-format business enjoys YouTube success”
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While it’s great that Apple Visual Graphics is aiinmg to explain to its customers how wide-format printing works in a bit more detail, I’m afraid a lot of this article is erroneous. Wide-format printers reach up to 5m (not 2.5m as stated) and are not new they’ve been around in various forms for about a quarter of a century, with the market reaching full maturity over the last decade. Many machines used for display production can print surfaces as diverse as mesh, aluminium foil, glass and other complex media.There are various types of ink chemistry out there. Solvent is not any ink not waterbased’; it is an ink type that keys with the media, essentially burning the colour it carries into the top layer of the substrate. Dye sublimation is not synonymous with photographic quality, and is really only relevant for printing to textiles. Ultraviolet’ is not an ink type but, rather, a process where a UV lamp passes over an appropriate ink that has been laid down and cures it onto the substrate, and this is known as UV-curable printing. There are other options on the market, too, such as HP’s proprietary latex technology, and the Elements system from IGS. It’s great that Apple Visual Graphic is using eco- rather than full solvent inks, which greatly improve the operator environment and have a number of other environmental advantages, but calling them green’ is somewhat misleading. The substrate can still not be recycled as the ink can not be stripped out of the finished product. It’s more relevant to talk about whether or not to laminate (many campaigns are laminated when they don’t need to be), in-house sustainability, cutting down ink and materials waste in the print process itself, and recycling where possible. This is a common misconception in this industry.You’re right about all the different things that wide-format printing can produce, of course, with some other funky stuff also out there floor graphics, conformability with strange surfaces, and the new ability to print metallic colours. Best of luck with your current and future work!