Samsung printers to be released with proprietary chip

May 25, 2012

11 new laser printer models to feature chip, as the OEM aims to secure 30 percent of global business-to-business printer market.

Samsung has announced the first line of laser printers that will be released with the OEM’s proprietary chip due to be unveiled at a launch event in Seoul later in the year, reports the Jakarta Post.

The development coincides with the OEM’s announcement that it is set to increase investment in printer development in order to compete with the likes of HP, Epson and Canon over the corporate printer market, as noted in the Korea Times.

The printer models, four A3 multifunction printers and seven A4 laser printers, contain increasingly common features including touchscreen functionality and wireless accessibility.

Executive Vice President of IT Solutions Nam Seong-Woo remarked on his expectation for “developing nations to also get their hands on our products by 2015”.

However specific details regarding the impact of the proprietary chips on remanufacturing efforts are mininal, with Samsung yet to comment at the time of publication.

Nam also commented on Samsung’s prospects within the printing industry, stating the “Samsung’s brand awareness in printers is still weak. Because our primary focus is to produce printers for offices rather than individual consumers, we are positive we can become a top global producer in A3 printers from 2015.

“PCs have a shorter life cycle than printer, so no sudden changes are happening in A3 printers […] we are investing more in A3 printers with money earned from A4 models.”

Categories : Rank 2

Tags : Market Data Samsung Technology