Aftermarket marketing expert launches e-book
January 20, 2012
Expert Laser Services’ Nathan Dube has launched an e-book that details his “exploits” in marketing for the company.
Dube, who has masterminded the well-publicised ‘Destroy Your Printer’ contest on behalf of Expert Laser Services for the past few years,
blogged about the release of Music, Mischief and Marketing: A Guerrilla’s Guide for the Creative Protagonist, noting that whilst it is only available in e-book format “for now”, it offers a “detailed account of my exploits regarding the wild ride which has been my career in marketing”.
He adds that the e-book is “part inspirational, part how to guide”, and notes that it both “highlights my own tales in professional marketing adventures” as well as “providing examples to inspire your own creative marketing endeavours”.
The e-book includes topics such as “how to leverage social networks as catalysts for thought leadership”, “how to correctly approach and work within the blogosphere”, and “how to use these ‘new age’ techniques in conjunction with old-school marketing know-how”.
Dube has previously been featured in The Recycler not only for the ‘Destroy Your Printer’ contest but also for his prediction that augmented reality will become a part of MPS, as well as his account of selling a printer entirely through the use of Twitter.
Dube will also be featured in an upcoming feature on marketing in issue 229 of The Recycler, which will be available in late February.
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3 Responses to “Aftermarket marketing expert launches e-book”
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How can I receive a copy of Nathan Dube’s e-mail marketing book. 1/23/12
Thank you –
Ira Roth
I´ll like to have one also.
Thanks,
Julio Ayuso
A copy will be useful..and an e-mail tyo contact Dube
Thanks Sanjeev Mahajan