To send a press release for Recycler Magazine email news@therecycler.com

We welcome all news and articles related to the printing industry and printer cartridge remanufacturing industry.

Here are ten tips for working with Recycler Publishing & Events reporters to get your company, products and services in the news:

1. Lead with the news hook. It's the best way to catch a reporter's attention. 

 2. Anticipate the "so what?" question. Be ready to explain why a reporter should care about a particular story idea.

3. Know what a reporter is looking for. Match a story pitch to a reporter’s interest and beat.

4. Know the magazine. What are the magazine’s key topics? They will mirror what the leaders in the industry are talking about.

5. Avoid hype. Make sure you can back up any statements you make with facts and evidence. 

6. Use the right formats. Send text in editable Word files and photos as separate Jpegs.

7. Build a relationship with reporter. Just like sales, building trust with reporters improves chances of getting stories in the magazine.

8. Find a technology champion in your company. This should be an executive well-versed in the company, the technology and the imaging industry. 

 9. Make the fast-turnaround. One of the best ways to keep a reporter calling is to make executives available even on tight deadlines. 

10. Know the communication channels. Send e-mail, and then follow up with a call if needed.

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